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UTILISING AGRI TRACEABILITY SOLUTIONS AT MTR

MTR-logo
jivabhumi
About the Anchor Client

MTR has a broad portfolio which include ready-to-eat curries and rice, ready-to-eat cooked gravies, frozen food, ice-cream, instant mixes, spices and variety of pickles & papads, and milk beverage drinks.

Challenges faced
  • Lack of traceability of the agri-produce
  • Lack of transparency in the supply chain
About the Startup

Focus:

Collecting farm produce on blockchain based platform, thus tracing the product from production to distribution

Solution:

  • Asked to digitize the chilli supply chain and onboarded 100 farmers on the platform.
  • Digitally mapped around 97.7 hectares and provided end to end traceability solutions for over 356 bags of Chilli containing 10.196 MT.
  • Offered solutions like registration and land mapping and produce quality tracking.
  • Aggregated these details on a dashboard to assist in decision making.
Future Possibilities

At the end of this program, MTR could find customized solutions to address its traceability use case and offered a Letter of Intent to continue working with Jivabhumi. Therefore, they could explore using such solutions and incorporating them in their operations to ensure customer satisfaction by delivering quality produce.

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