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  /  FFEM & LeanCrop

Innovations through Collaboration between Agri Testing & Advisory Startups

About the Anchor Client

Olam International is a leading food and agri-business company in the world, operating from seed to shelf in 70 countries.

Challenges faced
  • Need for Quick Soil Testing & Input Planning
  • Need for AI and Analytics platforms for decision support

Focus: Field Testing Smartphone based Soil Testing Kits with quick results


  • Only had 4 of 15 tests that were field ready prior to the project
  • Through their work with LeanAgri and Olam, all 15 tests were field ready in just 15 weeks
  • Smartphones made it possible to potentially send test results, streamlining the process

Focus: Decision support system and nutrient management support


  • Developed solutions for over 1000 cotton & chilli farmers by personalizing activity planning for farmers based on Nutrient, Pest, Disease & Irrigation Management
  • Utilized results from FFEM to use the inputs provided by the soil testing kits

Both companies received Letters of Intent from Olam and will continue to work together in the future to integrate their offerings


“We continuously scout for high potential startups which Olam can work with, for mutual benefit and breakthroughs. Through Yes Scale we got a large pool of high quality of startups to choose from. Going forward, it can be a game changer in the industry of precision and smart farming as the logistics involved in soil testing in rural areas is a problem. These startups are in the right direction and with further scale, it will become a more commercially oriented product. We will support from our end wherever possible and we see a lot of potential in working further with these startups”
– Siddharth Surana